Behavioral Biases: An Investor’s Worst Enemy

An article recently published on highlights of one of the best reasons to hire a financial advisor; the help of an experienced professional to guide you through turbulent markets and to (hopefully) help you avoid making costly decisions driven by emotion.  By the author’s measure, individual investors have lost more than $100 billion over the last five years by making the classic behavioral mistake of buying high and selling low.  Read this interesting article here.

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